Modern enterprises need to provide customers, employees, and partners with compelling digital experiences that - just work. Not only as a foundation to maintain competitiveness but to grow market share and support new business models and products. Providing an engaging digital experience requires creating and managing compelling content, measuring how effective the content is, building interfaces that are consistent yet appropriate for multiple digital channels, and integrating with e-commerce and enterprise systems. This is still largely uncharted or experimental territory for enterprises. The Gilbane Conference brings together industry experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences.
Boston, United States2 December 2014 to 4 December 2014