Executive Insight

Digital technology has transformed the business landscape in every imaginable way. Today, almost everything we do is different from how we did it even 10 years ago: How employees work and collaborate. How we gain a competitive edge. How we deliver products and services. How we make decisions. Where value comes from. What success looks like. The role of security. And so much more.

In an environment of anywhere, anytime, and always-on commerce, every enterprise should be rethinking how they leverage technology to exact the most possible value—and not only for their customers but for their workers and suppliers, too. How can we make sure that we’re getting our workers everything they need, not  merely to produce but also to innovate? How can we stay responsive to customers and potential customers, no matter what the situation? How can we be agile enough to pivot when the business environment changes?

The companies who are succeeding the most (and fastest) in today’s digital environment are doing one thing better than anyone else: They’re accelerating digital flow.

What does that mean? Digital flow is about connecting people (workers, customers, suppliers, partners) with processes and content quickly, seamlessly, and meaningfully. It means using technology to enact intuitive, natural experiences that invite people in and keep them connected. It’s about leveraging technology to make everything that people need and want easier to get, use, and enjoy.

How do you make digital flow happen in your organization? Make sure you’re engaging in three types of critical thinking: design thinking, platform thinking, and open thinking.

  • Design Thinking Design thinking asks two key questions: Who is the user, and what is their problem? Design your product, process, or service to solve a specific problem for a specific user, with the goal of achieving the user’s desired outcome.
  • Platform Thinking Can you leverage your resources and capabilities into a platform that can scale globally and deliver new solutions to your customers? If so, you’ll be able to create repeatable experiences, react fast to new opportunities, and connect users with information and/or services quickly and meaningfully.
  • Open Thinking Rather than keeping your products and services locked behind proprietary gates, open up your organization to the exponential magic of third-party integrations. Leverage different types of applications, and use new ways of building those applications, to multiply your capabilities and accelerate innovation.

Interested in learning more about the art of digital flow? Join me on September 29th for the webinar Achieving Flow: John Newton’s Vision for Digital Enterprise, where I’ll do a deeper dive, including providing examples of companies already succeeding with digital flow.


Leave a comment

  • Niclas Lillman

    Things have certainly changed the last 10 years. Looking forward to the next 10 ones that probably will bring even more great changes.

  • Danna Schacter

    We are redesigning our workflows and strategizing about how we can improve our customer service using technology, but security is always the most important thing. We will never implement anything if the security risk is too large.

  • Richard Wiffin

    Digital Flow is a wonderful term that describes how the seamless connection between human and machine and the intelligence they create, is interchanged. The ability for forward thinking organisations (and their employees) to be able to continually “push the envelope” on the next levels of technology will open the door for those that like to follow. It is essential that we continue to evolve what we used to call ECM & BPM into a borderless interaction that is scaleable, secure, open and performant. I look forward (as always) to hear more of what John has to say in this area.

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