Market Trends


It’s that time for year-ahead predictions. This year in particular I think of the Bill Gates quote:  “Most people overestimate what they can do in one year and underestimate what they can do in ten years.”  We’re undergoing monumental shifts in how organizations access, deliver, optimize and manage content.  Yet if we look specifically at what enterprises will need in 2014, it’s likely to be more about evolution than revolution.

That’s why I like a new report from IDC’s Melissa Webster, “The Future of Enterprise Content Management: Five ECM Trends in 2014.”  Melissa takes a pragmatic view of what is impacting the way that organizations work with enterprise content today, while also recognizing the dramatic changes that are going on in the market overall.

Key themes she sees for 2014 include:

  • The coming together of ECM and cloud-based file sync and share services in hybrid ECM solutions;
  • A shift from content suites to content apps;
  • Investment in integration of ECM with business applications;
  • Significant expansion of mobile content capabilities; and,
  • Information governance as a strategic initiative.

Not one of these themes is wholly new in the world of content management.  Yet trends like mobility and cloud-based content apps are re-shaping the ECM landscape. Ron Miller at FierceConentManagement recently detailed some of these high-level changes nicely. And Alfresco’s Laurence Hart suggests we’re moving away from “ECM” entirely to a world of content services.

Also redefining “ECM,” in a recent Predicts 2014 report, Gartner notes:

“The “E” in ECM has never stood for “easy,” but that is what enterprise content management is poised to become.”*

At Alfresco, we recognize this enterprise need for easy content services and apps, yet we know that enterprises also have complex requirements for things like business-application integration and content governance as Melissa notes.  That’s why we’re focused on solutions that are simple + smart – we’re making it simple to share, process, manage and retain content in a way that end-users love without sacrificing any of the smarts that IT and the business need.

Alan Pelz-Sharpe at 451 Research recently analyzed Alfresco’s approach and this shift in the market in the report entitled: “Alfresco targets new markets and says a slow farewell to ECM.”

Check out the reports from Alan Pelz-Sharpe and Melissa Webster along with other analysis of the industry and then let us know what you think will drive content management in 2014.

*Predicts 2014: Content Gets Bigger, Richer and More Personal, Gartner, Inc., Published: 5 December 2013, Analyst(s): Karen M. Shegda, Whit Andrews, Kenneth Chin, Mark R. Gilbert, Hanns Koehler-Kruener, Gavin Tay


About the author

Kathleen Reidy

Kathleen Reidy is the Director of Market Strategy at Alfresco.

Leave a comment

Previous Post:

© 2018 Alfresco Software, Inc. All Rights Reserved.