Market Trends

Alfresco has been talking about cloud connected content management for awhile now, since we first launched a stand-alone SaaS offering last year. Cloud connected content management is all about using the cloud for applications, user groups and processes where it makes sense, but doing so in a way that doesn’t create additional, disconnected content silos or compromise content security or corporate policies.

This week at the Gartner Portals, Content & Collaboration Summit held in San Diego, analysts presented a vision for content management that reinforces what we’ve been seeing and speaking about at Alfresco.

In a session called The New Enterprise Content Management Scenario, Gartner ECM analyst Mark Gilbert presented his view on what he called ‘multi-verse cloud content.’  This was a spot-on analysis of the different ways in which enterprise content is moving to the cloud.  Mark distinguished between consumer-oriented file-sharing services, departmental line-of-business apps and traditional enterprise content management systems.

The reality is that most organizations have all three of these types of content systems, but the degree to which they are going to the cloud depends a lot on the type of organization.

Some organizations are way out in front of this opportunity, moving their content and apps to the cloud aggressively and encouraging users to innovate.  Others, particularly in highly regulated industries, are sticking to more traditional, IT-led approaches to content management and using the cloud only in very limited scenarios, if at all.

But most companies are somewhere in the middle of these two extremes, adopting cloud services for extranet-type apps or to enable easy access to content from mobile devices, but mostly still experimenting.  Most also know that the traditional ECM systems – which are fifteen years old or more in some cases – are in need of a refresh.  But will that refresh happen in the cloud?

Alfresco’s vision of cloud connected content is a forward looking one, but also one that can work for customers today despite being at different stages in this multi-verse world of cloud content.

To this end, we’ve created some scalable options depending on your content needs now and in the future as those needs change and evolve depending on your cloud comfort level –

Ready to put significant portions of content-centric apps in the cloud?  Check out Alfresco in the cloud, our own SaaS offering or how we’re working with AWS for private-cloud deployments.

Want to use the cloud for some apps or specific audiences without creating more content silos or worrying about loss of control?  Check out Alfresco’s hybrid model that enables content in the cloud, content on-prem and synchronization between the two environments.

Not interested in the cloud right now, but still need to think about an ECM refresh and how you’re going to meet demands for mobile access?  Alfresco Enterprise is a modern and open ECM platform for on-prem deployments with great support for mobile, business processes and collaboration.

We had some great conversations this week at PCC with customers and analysts that confirmed Alfresco’s approach truly resonates with solve real business needs.  There is no one-size-fits all solution in content management – there never really has been and the cloud, for all the benefits it offers, doesn’t change that.

Check out Gartner’s analysis of Alfresco and the ECM market in the Magic Quadrant. How are you enabling cloud connected content to do great work?

About the author

Kathleen Reidy

Kathleen Reidy is the Director of Market Strategy at Alfresco.

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