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In just a week, we’ll be hosting a thought leadership webinar with two industry trailblazers about achieving digital transformation through integrating process and content. Led by our very own John Newton, Founder & CTO of Alfresco and Sandy Kemsley, analyst and Founder of Column 2, we’re looking forward to a lively discussion in a conversational style. We recently had the opportunity to talk with Sandy who provided us with a sneak peek about the topics she and John will cover. You can still sign up to join the conversation next week and reserve your spot. We’ll be doing live Q&A during the discussion so you can jump in anytime and ask your specific questions.

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A big thanks to Sandy for walking us through some of the concepts and ideas that we’ll be delving into:

Judith Rich: Why is the time now to consider an integrated approach to process & content? How can this approach give companies a competitive edge?

Sandy Kemsley: Integrating process and content is essential for business automation, where processes can be initiated and completed based on the content that is associated with them, and content can be updated based on the activities in processes. This type of automation is at the heart of digital transformation.

JRCan you touch on some specific use cases for content in process we’ll discuss in the webinar?

SK: We’ll be looking in more detail at the use cases that I discussed in a blog post that I wrote earlier this year on the Alfresco blog. Document-driven processes – where the capture of a document initiates a transaction workflow – and case management -where documents and other content are collected as artifacts when resolving a case – are the two primary use cases to consider. Even if a company is now scanning those documents, or otherwise capturing them in a digital form, integrating with processes is essential to ensure the correct actions are taken on the information contained in those documents at the right time.

We’ll also look at content lifecycle processes, where content is being created – such as a contract or content for a website – that needs to go through a specific process of creation, editing, approval and publication.

JR: What’s a common misconception when thinking about process and content integration?

SK: One of the common misconceptions is that related process and content have the same lifespan, while in reality, content may have a lifespan of many decades, while process instances may exist only for a few minutes. This misconception can lead to problems with retention management, particularly if the content only exists as an attachment to a process instance, thereby forcing process instances to exist for the duration of their attached content. Separation of content and process onto different, but integrated, platforms allows each to managed appropriately and without conflict.

JR: What are primary advantages that companies can expect to see when integrating process and content? What are the risks?

SK: Organizations will always have content of some type – structured or unstructured, internal or externally-generated – and will have business processes and procedures that are tied to that content in some way. Integrating process and content is one of the cornerstones of business automation, and therefore of digital transformation. There are risks in terms of design anti-patterns, which is one of the things that John and I are going to talk about in more detail on the webinar, such as designing integrations that allow data to become out of sync across different systems, or can cause a worker to overlook important content related to a task at hand.

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We hope this preview from Sandy has piqued your interest in the upcoming discussion on Process and Content integration. Please reserve your spot for an opportunity to learn more and to ask John and Sandy your specific questions.

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