Personalizing and Targeting Web Content for True Customer Engagement

Today's users are online more often but in shorter bursts than ever before, so it's critical to speak to engage them directly with timely, relevant content. Delivering targeted and personal content and services across multiple online channels is a key ingredient to initiating and holding those meaningful conversations. 

Join us in this webinar to learn about best practices for personalization and how Crafter -- our open source Web Content and Experience Management solution -- enables delivery of real-time, dynamic and personalized content based on visitor profiles, behavioral patterns, social graphs, and more.