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Alfresco Names Bill Robinson Vice President of Americas

20 Year Industry Veteran to Lead North American Sales

LONDON—March 4th, 2009 — Alfresco Software, Inc. today announced Bill Robinson's appointment as vice president of the Americas. With over 20 years of software experience, Robinson will be responsible for managing and scaling Alfresco’s growing North American sales operations. Robinson takes over the reins from Matt Asay, who led Alfresco’s groundbreaking US expansion and who will now focus on expanding Alfresco’s business development initiatives and strategic partnerships.

“This past year, Alfresco has seen record growth with a very strong sales pipeline, a doubling of customer subscriptions, and an expansion in the partner network,” said John Powell, CEO of Alfresco Software. “We have seen tremendous customer interest in our Alfresco 3.0 release as a low-cost ECM and SharePoint alternative. The addition of Bill Robinson to the Alfresco team will allow us to continue building our North American sales team and allow Matt Asay to focus on strategic relationships and business development. Bill has a proven track record in creating high-value channel partner ecosystems which will compliment Alfresco’s open source business model.”

Robinson has extensive experience growing successful sales organizations. Previously, Robinson was senior vice president of global sales for Witness Systems, a leader in workforce optimization solutions, where he grew sales by $100 million contributing to their $1 billion valuation. Prior to Witness Systems, he was vice president of North American operations for Actuate Corporation, a world leader in enterprise reporting applications. Robinson was also vice president of North American channels and vice president of North American sales for Business Objects, a world-leading provider of business intelligence software solutions. Robinson also held positions with Cognos, Group 1 Software and Triad Systems Corporation.

“It is clear that enterprises have to do more with less and as a result, open source technology is making its way into enterprises at faster and faster rates,” said Robinson. “I am excited to be working with Alfresco, as it clearly is established as the dominant open source ECM provider. Alfresco’s strong technology, ease of use and compelling cost advantages make it ideal for organizations that need to manage increasing levels of content internally and externally. Alfresco is the only provider to bring ECM to the masses and leverage the social media tools that are proliferating in organizations.”

About Alfresco

Alfresco is an enterprise open-source software company focused on advancing the flow of digital business. The company provides a better, more effortless way for people to work, making sure they have the information they need, exactly when they need it most. The Alfresco Digital Business Platform is an open, modern, secure platform that intelligently activates process and content to accelerate the flow of business. It provides the fastest path for people to interact with information and for companies to respond to changing business needs. Alfresco helps over 1300 industry-leading organizations build solutions where content finds users, processes dynamically adapt to changing needs enabling global companies to be more responsive and competitive. Alfresco’s customers include Cisco, Bank of NY Mellon, Liberty Mutual, Capital One, US Department of Navy, and NASA. Founded in 2005, Alfresco has U.S. headquarters in San Mateo, California and European headquarters in Maidenhead, UK. For more information on Alfresco, please visit

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