Box seeks new allies in cloud storage wars with integration framework

in GigaOm

But Box’s problem long-term is that a lot of very large software companies are building their own Box-like capabilities. Alfresco just added centralized file sharing and syncing to its content management suite. Microsoft has Skydrive which it’s integrating tightly into Windows. Google has Google Drive. Apple has iCloud. And there’s also Dropbox — the consumer giant among cloud storage companies — always on the horizon.

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