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Alfresco Announces New Partner Program and Congratulates Bob Crissman as 2016 CRN Channel Chief

Alfresco Invests in Strategic Program to Extend Reach through Partners Who Build Solutions on the Alfresco Platform

SAN MATEO, Calif. and Maidenhead, U.K. – March 10, 2016 - Alfresco Software, the leading open-source provider of Enterprise Content Management (ECM) and Business Process Management (BPM) solutions, today announced a new Global Partner Program designed to make it easier for partners to grow their business working with Alfresco. Alfresco also announced that CRN®, a brand of The Channel Company, has named Bob Crissman, vice president of global channel programs and sales, to its prestigious list of 2016 Channel Chiefs.

As Alfresco’s Global Channel Chief, Crissman leads worldwide partnering efforts for the company and credits improved focus on customer problems to be solved and the creation of a Partner Solutions Framework to his success in FY 2016.  Focusing on the number of partners that a channel account manager is responsible for has allowed Alfresco to work more closely with selected partners and drive accelerated growth with those partners that want to invest in their business. The Partner Solutions Framework shares results and customer feedback from use cases to help partners better understand which solutions, built on top of Alfresco's platform, are most successful.

“We have a growing community of system integrators, software vendors, infrastructure providers and resellers who are building phenomenal solutions with Alfresco,” said Crissman.  “Our new partner program will allow us to more richly reward those partners that are proactively driving their Alfresco business. We built this program to help our partners succeed and the addition of a new Partner Portal is the key to that success. Our goal by the end of 2016 is to have 70% of our business going through our channel partners.”

The new Alfresco Partner Program will help recruit and onboard global and super-regional solution providers, streamline the Alfresco OEM program and drive greater focus with the company’s key technology partners. Program components are focused around ensuring successful joint sales and marketing engagements, as well as training and support services to allow partners to build certified solutions based on Alfresco technology.

"We are very excited about the new Alfresco partner program which will allow greater collaboration and innovation around our client solutions.  With the enhanced partner program, our expanding partnership, and our technical expertise we anticipate delivering more innovative solutions to a broader range of customers." -Adam Storch, VP Business Solutions, Micro Strategies

Program Features

The Alfresco Partner Program is organized into 3 partnership categories with benefits and elements defined by partner type, level and commitment to Alfresco: Strategic Certified, Premier Certified and Authorized.  Partners will have access to the newly developed Partner Portal, deal registration and co-marketing funds, Alfresco provided training and business planning sessions with a dedicated channel account manager. The new Partner Portal includes the ability to sync with Salesforce, lead registration, sales tools, sales and marketing collateral, training information, upcoming events and Alfresco generated leads.

“We have a strong partner value proposition at Alfresco that resonates with next generation solution providers,” added Crissman.  “We have the industry leading ECM and BPM open source technology platform that allows partners to build very robust applications that solve their customer’s business problems in a simple and modern way.  The end result is that we are able to point to many great customer success stories that are the result of our partners’ efforts.”

About CRN Channel Chief

Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2016 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs. The 2016 CRN Channel Chiefs list is featured in the February 2016 issue of CRN and online at

About Alfresco:

Alfresco provides modern enterprise content management (ECM) and business process management (BPM) software built on open standards that enables organizations to unlock the power of their business-critical content. With the controls that IT demands and the simplicity that end users love, Alfresco's open source technology enables global organizations to collaborate more effectively across cloud, hybrid and on-premise environments. Innovating at the intersection of content, collaboration and business process, Alfresco’s software manages over seven billion documents, powering the daily tasks of more than 11 million users worldwide. Select Alfresco customers include: Amnesty International, Cisco, DAB Bank, FOX, NASA, PGA Tour, and Sony Entertainment. Founded in 2005, Alfresco’s U.S. headquarters are in San Mateo, California and European headquarters are in Maidenhead, UK.  Please visit us at

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. 


Danielle Cook
(925) 367-7593

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