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Alfresco CEO & CMO to Present on Cloud-Based Content Management at SugarCon 2010

Leading open source content management provider will reveal the value of managing documents in the cloud at the CRM event of the years

LONDON, UK. — March 29, 2010— Alfresco Software, the leader in open source enterprise content management (ECM), will present at this year’s SugarCon event in San Francisco, being held April 12-14. SugarCon 2010 unites CRM customers and developers with companies and projects committed to building open business applications for the Cloud. John Powell, CEO of Alfresco will lead the discussion, aimed at highlighting successful ECM Cloud deployments and the benefits seen by user organizations, while CMO, Dr Ian Howells, will present on Inbound Marketing with SugarCRM and Pardot.

Session Details:

Putting Your Content in the Cloud

Topic: As cloud computing continues to evolve, enterprise content management (ECM) is already reaping the benefits of a true cloud architecture. In this session, John Powell, CEO of Alfresco Software, will outline the keys to successful ECM cloud deployments with examples of real-world, enterprise-level implementations highlighting the advantages of moving content to the cloud as well as the hybrid architectures that many enterprises require.

Participant: John Powell, CEO, Alfresco

Date and time: Tuesday, April 13 11:45AM PDT


Inbound Marketing with SugarCRM and Pardot

Topic: Cloud Computing, open source software and the Internet are altering the dynamics of marketing. Marketing leaders have transitioned from an outbound mindset to one where you make yourself the bull's-eye for those that are reading about or looking for your solution. You then nurture the prospects through a "Discover, Research, Try, Buy" process filtering out those that have a predisposition to pay and the ones who will never open their wallets. Alfresco Software, one of most successful open source companies in the market, tackled this challenge by integrating Pardot, a demand generation system, as a front end to SugarCRM. In this session, Chief Marketing Officer Dr. Ian Howells will describe how Alfresco is using Pardot and Sugar to prioritize, score, route, pursue and nurture inbound marketing leads.

Participant: Dr Ian Howells, CMO, Alfresco

Date and time: Wednesday, April 14 11:45 AM PDT

Location: Palace Hotel, San Francisco

SugarCon 2010, SugarCRM’s fourth annual user and customer conference, brings together SugarCRM users, developers, partners and industry experts from around the world. Packed with more than 100 sessions, SugarCon provides a wealth of practical knowledge that any business can apply to improve performance and differentiate in the market.

For more information about SugarCon, visit:

About Alfresco

Alfresco is an enterprise open-source software company focused on advancing the flow of digital business. The company provides a better, more effortless way for people to work, making sure they have the information they need, exactly when they need it most. The Alfresco Digital Business Platform is an open, modern, secure platform that intelligently activates process and content to accelerate the flow of business. It provides the fastest path for people to interact with information and for companies to respond to changing business needs. Alfresco helps over 1300 industry-leading organizations build solutions where content finds users, processes dynamically adapt to changing needs enabling global companies to be more responsive and competitive. Alfresco’s customers include Cisco, Bank of NY Mellon, Liberty Mutual, Capital One, US Department of Navy, and NASA. Founded in 2005, Alfresco has U.S. headquarters in San Mateo, California and European headquarters in Maidenhead, UK. For more information on Alfresco, please visit

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