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Alfresco Set for Major Expansion of Australian System Integrator Partners in 2011

System Integrators Continue Shift to Open Source Solutions in Current Economic Climate

Sydney, Australia – November 10, 2010 – Alfresco Software, the leader in open source enterprise content management (ECM), today announced the expansion of its Australian and New Zealand partner program for system integrators (SIs) in response to increasing demand for open, flexible and cost effective ECM solutions.

As open source economics continue to create new opportunities for SIs, the lack of upfront license fees for Alfresco ECM enables enterprise customers to fund more projects and allocate more budget and resources to project delivery.

With downloads of Alfresco Community surpassing 2 million and new customers in Australia and New Zealand increasing over the past year, demand for Alfresco’s open source solutions has risen dramatically. As a result, the need for approved Alfresco SI partners to deliver and support new project implementations, as well as provide expertise to assist with migrations from legacy ECM systems, has been high.

Having recently invested in Sydney-based sales, pre-sales and technical support staff, Alfresco is now turning its attention to expanding its base of SI partners. As a result, Alfresco is on track to more than triple its number of SI partners across Australia by the end of 2011.

“Alfresco is a channel-centric company with over 60% of our global revenue coming from subscriptions to Alfresco Enterprise delivered via our channel partners. In the Australian and New Zealand geography, we have a number of loyal and committed partners, but frankly the market for our business here is under-served. We need more partners, not just for effective geographic coverage, but also to meet industry specialisation needs as well,” said Barry Costin, Alfresco territory manager for Australia and New Zealand.

“The consistent message I am getting from SIs who currently sell 'traditional' proprietary ECM systems is that these products are stagnating as customers look for lower TCO alternatives. The large up front costs of these products are becoming too hard to justify and secure capex for. Open Source alternatives like Alfresco open up new, lower-barrier-to-entry options for them.”

Alfresco’s SI partner program also offers benefits that will enable SIs across Australia and New Zealand to build new practice areas and generate consistent revenue streams around Alfresco open source ECM and Web Content Management (WCM) technologies. By joining Alfresco’s partner program, SIs will be able to take advantage of a range of opportunities, including:

  • Turnkey enablement including both sales and technical training
  • Lead sharing for services and resell opportunities
  • Partner Solution Showcase to promote applications developed on the Alfresco platform
  • Joint business planning and dedicated resources for business development activities
  • Joint marketing opportunities and assistance
  • Access to an Alfresco Enterprise subscription and technical support
  • Access to Alfresco portal for knowledge-base sales and marketing materials

“Our expanded SI partner program further demonstrates Alfresco’s commitment to a channel sales model and to enabling our partners to become full-service resources for the Alfresco Enterprise customer base,” says Costin. “We look forward to working with new SI partners and enabling them to achieve the success of our existing partners, including Lateral Minds, Seed Information Management, iKnow Group, Solnet Solutions and Techtonics.”

Alfresco Enterprise subscription customers in Australia include a wide range of industry sectors as well as education and government clients, such as Allianz Australia Services Pty Limited, University of Canberra, and Toyota Motor Corporation Australia.

For more information about Alfresco’s partner program, please visit
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