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Alfresco Software Appoints Todd Barr as Chief Marketing Officer

Former Red Hat Marketing Leader Adds Open Source Marketing & Community Expertise to Alfresco’s World-Class Team

LONDON—September 15, 2010 — Alfresco Software, the leader in open source enterprise content management (ECM), today announced the appointment of Todd Barr as the company’s new chief marketing officer. With more than 15 years of experience across enterprise software, SaaS and commercial open source technology businesses, Todd now leads Alfresco’s global marketing operations as the company looks to build on the success of a record financial year and broaden the reach of its open source content platform.

“Todd has an impressive track record of increasing visibility for high-growth, global companies and brings a unique combination of expertise in both the commercial open source and business software markets,” said John Powell, CEO of Alfresco Software. “Todd has impressed us with his creativity, drive, vision and understanding of how to develop marketing programs and build communities that drive revenue growth and improve the overall customer experience.”

Todd brings significant experience working in the commercial open source technology industry, from managing customer programs at Red Hat to driving brand and marketing initiatives in fast-paced start-up environments. Most recently, Todd served as vice president of marketing at and, where he brought a fresh perspective to marketing by engaging customers through online tools and social media, and was instrumental in launching Phonebooth Free – the first free hosted phone system for small businesses. Prior to that, Todd led business development and corporate strategy at FiveRuns, helping to establish the startup as an open source leader in the growing Ruby on Rails market. Before FiveRuns, Todd worked at Red Hat for six years, where he lead a 30-member customer marketing team responsible for lead generation, direct and channel marketing, strategic partner marketing and ISV partner acquisition.

“Collaboration and social engagement around content have exploded in our personal lives, as blogs, social networks and the “Like” button, have become part of our day-to-day experience. Now, businesses are trying to figure out how corporate content can come alive in similar ways, to make employees more effective and efficient,” said Barr. “Alfresco has the open source technology, community and team to lead this corporate content transformation, and I look forward to helping drive the company’s next phase of growth.”

Alfresco users and customers will have the opportunity to meet Barr at the upcoming Alfresco Developer Conferences in New York City and Paris.


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